I helped Kalibri, a leading hospitality data analytics company, launch their new brand and engage clients with gamified networking at a premier industry conference.

I designed personalized trading cards for each Kalibri representative to hand out instead of traditional business cards. Each featured their Lego minifigure inspired likeness and fun facts, with a call to action to collect all six.

The game to collect all the cards was the talk of the event, and Kalibri saw increased booth visits and demo sign-ups.