I was the first communications and marketing hire for ECC Horizon, an environmental consulting firm with a national footprint and a client base of top home and business insurers. I led a complete organizational rebrand, ensuring the company’s marketing and web presence accurately reflected its expertise and positive reputation.
View the comprehensive marketing guide at right.
Components included:
Rebrand including colors and logo
Website redesign (before and after here)
Video production including employee interviews and b-roll
New sales slicks and marketing materials
Trade show prep and booth design
Email marketing campaign featuring case studies and industry thought leadership
Key results:
Rebrand and marketing campaigns led to multiple $1M+ contracts with insurers
Website traffic increased by 200%
Email engagement rates increased to 35%
Client ECC Horizon Scope: Full Rebrand & Marketing Campaign
I led a communications transformation for Soccer Without Borders, a global youth development nonprofit. In addition to professionalizing the organization’s public messaging, I managed its end of year fundraising campaign, created project impact reports, authored thought leadership pieces and press releases, and wrote and designed the annual report at right.
View the comprehensive marketing guide at right.
Key results:
Increased website blog and news content by 300% in six months
Created and designed all content for end of year fundraising campaign (social media, email), resulting in 250+ new donors
Increased website traffic by 35%
Client Soccer Without Borders Scope: Marketing & Communications, Fundraising
I helped Kalibri, a leading hospitality data analytics company, launch their new brand and engage clients with gamified networking at a premier industry conference.
I designed personalized trading cards for each Kalibri representative to hand out instead of traditional business cards. Each featured their Lego minifigure inspired likeness and fun facts, with a call to action to collect all six.
The game to collect all the cards was the talk of the event, and Kalibri saw increased booth visits and demo sign-ups.
Client Kalibri Scope: Creative Marketing Project